5.2.4 Todd Sawicki – History of Online Advertising – Ignite Seattle 2008-2-19
Video Rating: 5 / 5

Technorati Tags: Advertising, History, Online

Data shows that online ads have value beyond immediate conversions. ‘Online to Store’ experiments help advertisers uncover the effect online advertising has on offline sales. In these controlled studies, Google partners with clients and vendors to test in-store sales lift, return on ad spend and other ad metrics. This video highlights a sample of findings that prove in-store sales for promoted products and categories and the halo effect this can have on general in-store sales.
Video Rating: 4 / 5

Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising.
Video Rating: 3 / 5

Technorati Tags: Advertising, Drives, Offline, Online, Sales, Store

I m doing a consultancy business, now I want to Advertise my business, how can I do free online Advertising?

Def create a website….optimize it for keywords relevent to your business and ones that you KNOW get high traffic and searches, and low competing pages for those particular keywords.

Next write some articles with ezines, create anchor text wit your keyword linking back to your website.

Submit to high ranking directories, and list your website (making sure to provide keyword description).

Post blog comments on high ranking, up to date, "relevant to your business" blogs with anchor text keyword phrase linking to your website.

And do some extra, like take out a press release; same keyword procedure etc.

Oh and link building…high pr sites, anchor text, yur keywords

Please suggest best online advertising methods?
Thanks.

Online advertising can be a very challenging thing because you need proper understanding, right strategies, comprehensive approaches, consistent hard work and smart work.

Advertising is getting your business known (means online presence), improve your website ranking and of course to get web traffic.

Here are useful steps/guide/tips on ways to online advertising.

(1) Ensure your source codes are embedded/inserted with the the right meta title, keywords and description.
(2) Then, use a website submitter to submit to all search engines, or manually submit them one by one.
(3) Create a video, publicize or advertise at video sites.
(4) Write, share, comment about your website (plus leaving behind your url link) at forum, articles, discussion, blogs, social network sites, press release, articles, etc.
Post Free Ads at strategic classifieds.
You can search and build your list of free classified websites in the search engines with the right "keywords" such as:-
Free Classifieds Directory
Biggest Classifieds
Best Online Classifieds
Best Classifieds
Community Classifieds
Free Ads Uk
Free Ads Tv
Free Online Ads
Free Advertising Sites
Free Classified Sites
Free Classified Websites
Post Free Ads

*These are highly, popular searched words in the field of advertising

I am launching a small online company, and I like to advertise it online but I dont really like the pay per click function provided by the marketing company. I like to know other options I can approach to them, and I can have a better knowledge when I am negotiate with them.

the best ways to introduce a new online company is Google AdWords and Facebook advertising . But if you want to promote it free then free classifieds services are the best like
http://www.businessconcernonline.com or many others .

Most small businesses now have to advertise on the web. Which is best, and most economical? Where can one still get affordable advertising online for local markets?

Rules are the same for online or offline.
In order to get a good list of online advertising, it is best that you surf and search the search engines for relevant keywords such as:-
Biggest Classifieds
Free Classifieds Directory
Best Classifieds
Best Online Classifieds
Post Free Ads
Free Ads UK
Free Advertising Sites
Free Classified Sites
Free Classified Websites
Free Online Ads
Freenewspaper
Website Submitter

I want to sell Online advertising inventory for our site. we are serving 20 million ad impressions a month.

What type of site and traffic is it?
How much do you want (ie what is the CPM?)

Advertising industry itself states a booming & glamorous career ladder for an individual. Perusing Online advertising course can leads you to numerous positions in the streams like Director & managerial in production, Advertising, Media & public relations;
Media advertising planner; head in creative departments; Source for Media Traffic; Good Copywriter with effective illustration skills.

Beginning with lower designation of career in advertising industry as sales representative one can move upto Management OR director position of the hierarchy.

Advertising using online means is also known as viral marketing
There are many advantages of using viral marketing such as:

It cater to larger audience through world wide web and emails. Viral marketing practices which use internet as the communication media can be accessed by large amount of people worldwide and it can be seen as an advantage over traditional advertising media such as tv and radio advertisements.
It uses existing communication among friends and other associations to spread the message. As an example if a product message is spread in Twitter using retweets it uses the existing followers of the retwitter to spread the message.
It is considered to be a cost effective advertising method when compared to traditional advertising modes. Posting a blog post or sending an emails potential customers does not cost as much cost of advertising in Television.
It works as a faster mode of reaching the customer.
Helps to build the reputation of the firm fast through increased sales and online promotions.
It caters to the exact target market of the product as filtering is possible when using online means. As an example, if a company wishes to introduce a product for teenagers living in New York ans wishes to advertise on Facebook, it is possible for the firm to access basic information of the user and filter the target market.
Tools used in viral marketing can be set up with less effort. Composing an email message or a blog post does not require much of effort when compared to making a TV commercial or bill board campaign.
Customizing the message based on user preference and local interest is also possible in viral marketing through data mining techniques.
There can be disadvantages of using viral marketing such as:

Issue of SPAMS- Viral marketing uses means such as emails and commenting on blogs and forums. When the viral marketing in done in a large scale it becomes annoying for the email receiver to receive large amount of emails in their inbox and they are made filtered as spam messages.
Viral marketing talks about only spreading the message to potential consumers through online means but spreading the message is not does not benefit the firm. Sale has occur at the end for the firm to benefit but the amount of actual sales made apart from promotions is questionable under viral marketing.
Results directly attributable to viral marketing is unquantifiable as companies use other marketing techniques and purchase motivation of the consumer depends on the consumer black box, not based on viral marketing.
It very hard to make the people to spread the message by emails and other means as people are more concentrated about their personal work rather than doing marketing for business organizations.
Continuous effort in viral marketing can cause the product message reaching out of target audience which will result in brand dilution by sales occurring at non-targeted users.
Viral marketing focuses more on short term success rather than building differentiation to gain long term advantages.
It can be easily imitated by competitors as anyone on internet can launch marketing campaigns easily.

To read more about viral marketing and online advertising please visit

http://www.tutebox.com/business/advantages-and-disadvantages-of-viral-marketing/

http://www.tutebox.com/business/viral-marketing/

I’m looking for a yahoo group that has at the very least at least a few hundred members and hopefully a few thousand. I need to recruit experts in the industry and want groups that are mostly industry experts and not the "work at home" type of online ad gurus.

Yes, I know a few.

First off my own that I created recently http://finance.groups.yahoo.com/group/findalllinks/

Then we have

http://finance.groups.yahoo.com/group/Business_Opportunity_Exchange/

10000+ members

http://finance.groups.yahoo.com/group/Work_From_Home_Business/

19000+ members

http://finance.groups.yahoo.com/group/e-Adz/

5000+ members

http://groups.yahoo.com/group/marketerswantedads/

4600+ members

But to me, the real action is at myspace groups.

I run a website that receives over 1.5 million unique users a month. The site serves an attractive demographic and is operated efficiently. I would like to stop using network advertising solutions and move into direct buying for my site. In other words I would like to see my CPM rates go up from the network level of around $1. What’s the best way to go about this?

1. Your website must be organically/Natural optimized
2. Directories set up
3. High page ranking link exchange
4. Cheap Cheap…PPC (like mispelled or combines cities etc..
Note: it also depends on your compatition etc.. Send me your website and I can analyze it